5 THINGS CUSTOMERS CHECK ONLINE BEFORE THEY BUY FROM YOU

Before a customer spends even a single shilling with your business, they have already investigated you online.

This is what they are checking:

1️⃣ Do You Have a Website?
A business with a website looks established and trustworthy.

A business without one immediately raises questions:

“Is this business real?”
“Can I trust them?”
“Are they serious?”

Today, first impressions happen online — not in person.

2️⃣ What Does Your Work Look Like?
Customers want proof.

They want to see:

✔ Photos
✔ Projects
✔ Results
✔ Testimonials
✔ Past work

Not just promises.

Evidence.

If they cannot find proof of your work online, they move to the next business that has it.

3️⃣ Where Exactly Are You Located?
Customers want clarity.

A physical address.
A Google Maps location.
Clear contact information.

These things tell people your business is real and accessible.

Businesses that are difficult to locate feel risky.

And customers rarely chase confusing businesses.

They simply move on.

4️⃣ What Do Other People Say About You?
Kenyan customers trust other Kenyan customers.

That is why reviews matter.

A single honest review from a real client can carry more weight than a full sales pitch.

People check:

⭐ Ratings
⭐ Reviews
⭐ Comments
⭐ Recommendations

Before they spend money.

5️⃣ How Do You Communicate?
Customers notice how you present yourself online.

Do you have:

✔ Clear contact details?
✔ A professional email?
✔ Quick responses?
✔ Organized information?

Or is it only a WhatsApp number with little information?

The way your business communicates online tells customers how you will treat them after payment.

Here is the truth:

Your customer has already formed an opinion about your business before they contact you.

The only question is:

Did what they found convince them to choose you… or your competitor?

© Bonnie Computer Hub
Empowering Through Technology